Hybrid

Entrepreneurship and Enterprise Development

Turn ideas into impact with the Entrepreneurship and Enterprise Development Programme – an online, flexible pathway that empowers aspiring and established entrepreneurs to launch, grow, and scale sustainable businesses with confidence.

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Schedule

9-month programme starting on 17 November 2025

Delivery

Hybrid learning: Hybrid learning with in-person impact

Location

Online / Nile Online Learning Center

Commitment

14-16 hours per week learning time for 9 months

Qualification

Certificate from Nile University of Nigeria

Programme curriculum

This curriculum equips you with a strong foundation in entrepreneurship, from idea generation to scaling ventures. You’ll explore business modelling, innovation, and finance through engaging online content, peer collaboration, and case studies featuring successful African and global entrepreneurs.

View curriculum PDF

Semester 1

Marketing Management

3 Credits

This course focuses on strategic approaches to marketing within a competitive landscape. Topics include market segmentation, targeting and positioning, competitive analysis, brand management, and integrated marketing communications. Students will analyse case studies and develop marketing strategies that align with overall business objectives, leveraging digital and traditional marketing tools to create value and drive growth.

Corporate Finance

3 Credits

This course focuses on the financial management of corporations. Topics include capital budgeting, financial forecasting, capital structure, risk management, and valuation techniques. Students will use financial models and case studies to understand how to make financial decisions that enhance corporate value, manage financial risks, and ensure effective capital allocation.

ICT Management

3 Credits

This course examines the role of information systems in supporting business management. Topics include information systems development, data management, IT infrastructure, cybersecurity, and emerging technologies. Students will explore how to align IT strategy with business objectives, manage IT projects, and leverage information systems for competitive advantage through case studies and practical exercises.

Operations Management

3 Credits

This course covers the principles of operations management in various business settings. Topics include process design, quality management, supply chain management, inventory control, and production planning. Students will use case studies and simulations to understand how to optimise operations, improve efficiency, and manage resources effectively in manufacturing and service environments.

Capstone Project

Semester 2

Innovative Product Development and Launch

3 Credits

This course focuses on the process of developing and launching innovative products. Topics include idea generation, product design and development, market testing, launch strategies, and post-launch evaluation. Students will work on case studies and projects to apply these concepts, develop effective product launch plans, and understand the factors contributing to successful product innovation.

Service Marketing and CRM

3 Credits

This course explores marketing strategies for service-based businesses and customer relationship management (CRM) practices. Topics include service marketing mix, customer experience management, CRM systems and tools, loyalty programmes, and service quality measurement. Students will use case studies to understand effective services marketing strategies and CRM practices that enhance customer satisfaction and retention.

Sustainable Development in Africa

3 Credits

This course explores sustainable development practices specific to the African context. Topics include environmental sustainability, social responsibility, economic development, and sustainable business practices. Students will analyse case studies of successful sustainability initiatives in Africa, develop strategies for addressing local challenges, and understand
the role of business in promoting sustainable development on the continent.

Managing and Scaling a Startup

3 Credits

This course focuses on strategies for managing and scaling start-up ventures. Topics include start-up business models, growth strategies, scaling challenges, funding options, and operational management. Students will use case studies and simulations to understand how to address common startup issues, manage growth effectively, and scale their businesses successfully.

Capstone Project

Engage with Industry Experts at our Exclusive Immersive Weekends

Immersive Weekends take place twice per semester at our learning centres, but you can join online from anywhere. These events are jam-packed with inspiring guest-speakers, hands-on experience, and incredible opportunities to build lifelong connections.

This time you will spend with your peers in-person is a unique opportunity to collaborate on your capstone project, drawing on diverse perspectives to shape practical solutions that drive economic growth in Africa.

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