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Strategic Marketing: Becoming a CMO

Transform your marketing challenges into opportunities, equipping you with the tools and insights to craft strategies that drive business success and brand growth.
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Group 370

Schedule

6 weeks, 5-7
hours learning
time per week
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Delivery

Work through interactive modules released weekly
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Credential

Earn a certificate from Nile University of Nigeria
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Price

320,000
all-inclusive

Reach your full potential as a Marketing Leader

Strengthen your marketing acumen by gaining a deeper understanding of strategic marketing principles, enabling you to create impactful campaigns and drive business growth. Our course offers a practical, hands-on approach to learning, with real-world case studies and exercises that empower you to apply marketing theories effectively within your organisation. Delivered in a flexible, cohort-based online format, this course not only fits seamlessly into the schedule of busy professionals but also provides valuable opportunities to expand your professional network. Unlock new levels of brand and business success with strategic marketing skills.

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Real-World Application: Gain practical experience through interactive case studies, allowing you to immediately apply concepts to real-world marketing challenges.
Group 459
Strategic Skill Development: Build a comprehensive understanding of strategic marketing, from market research to competitive positioning, enhancing your ability to craft effective marketing strategies.
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Hands-On Learning Approach: Engage in practical exercises, discussions, and activities that not only deepen your understanding of marketing concepts but also help build actionable skills for immediate use in your career.
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Business Growth Focus: Learn how to align marketing strategies with overall business objectives, driving sustainable growth and competitive advantage.

What can this course do for your career?

With these essential strategic marketing skills, you can take your marketing career to the next level.

Marketing Manager
Brand Manager
Digital Marketing Specialist
Business Development Manager
Product Manager
Communications Specialist
Marketing Analyst
Advertising Executive

The student experience

Flexible schedule
Flexible schedule

Engage with the self-paced course materials on your own schedule, while honouring key deadlines.

Networking opportunities
Networking opportunities

Meet your peers and be the first to find out about fresh opportunities in the online student community.

The student experience

Engaging content
Engaging content

Watch videos, complete hands-on exercises, and discuss industry developments with your fellow students.

Mobile app
Mobile app

We know you’re always on the move! Use our mobile app to download content and learn anytime, anywhere.

Personalised support
Personalised support

Our Student Success team, Facilitators, and Tech Support are available to help during business hours.

Course outline

In this short course, you will learn to craft strategic marketing plans, analyse market trends, and apply practical skills to real-world business scenarios. Design your own schedule honouring key deadlines, all with the expert guidance of your dedicated course facilitator.

Please note: Module titles are subject to change.
01
MODULE 1

Introduction to Strategic Marketing

02
MODULE 2

Market Research and Consumer Insights

03
MODULE 3

Competitive Analysis and Market Positioning

04
MODULE 4

Product Strategy and Branding

05
MODULE 5

Digital Marketing and Communication

06
MODULE 6

Integrated Marketing Strategy​

Who is this course designed for?

  • Marketing Professionals Individuals seeking to enhance their strategic marketing skills, including marketing managers, coordinators, and specialists aiming to align their strategies with business objectives and propel their career to the next level.
  • Business Leaders and Executives Entrepreneurs, business owners, and executives who want to deepen their understanding of marketing to make informed decisions that drive business growth.
  • Aspiring Marketers and Career Switchers Individuals who are looking to transition into a marketing role or advance their careers by gaining practical skills and strategic insights.

Register your interest for Strategic Marketing: Becoming a CMO today!

We’ll keep you up to date with all the exciting developments at Nile Online. Seize the right opportunity at the right time.

Benefits for your organisation

The world of work is always shifting, and the list of must-have skills grows longer each day. Short courses are ideal for addressing competency gaps in your teams or helping individuals take the next step along their growth plan.

If you’re looking to upskill a group of 10 or more employees, please discuss your needs with us to find the solution that’s right for you.